America now has nearly 5 PR people for every reporter, double the rate from a decade ago - The Muck Rack Daily
According to the U.S. Bureau of Labor Statistics, here is how the total American job numbers looked 15 years ago, and today:
2000: 65,900 news reporters, and 128,600 public relations people
2015: 45,800 news reporters, and 218,000 public relations people
So 15 years ago, there were two PR people for every reporter in the country. Now there are 4.8 PR people for every reporter.
This is a huge change, as companies and organizations are seeking to bypass a shrinking media industry and tell their own stories. What this means is that people are getting less objective news and more biased content.
When I tweeted those stats recently, a lot of reporters chimed in, including former Baltimore Sun staffer and creator of the HBO series “The Wire,” David Simon.
“This is how a republic dies. Not with a bang, but a reprinted press release,” Simon tweeted with a link to the stats....
This article explains how Ben Rhodes of the White House staff is able to manipulate the media and tweets to narrate a story for reporters that are too inexperienced and shallow to separate spin from fact. http://www.nytimes.com/2016/05/08/magazine/the-aspiring-novelist-who-became-obamas-foreign-policy-guru.html?_r=0
Quotes Rhodes, “All these newspapers used to have foreign bureaus,” he said. “Now they don’t. They call us to explain to them what’s happening in Moscow and Cairo. Most of the outlets are reporting on world events from Washington. The average reporter we talk to is 27 years old, and their only reporting experience consists of being around political campaigns. That’s a sea change. They literally know nothing.”
One can see how with such understaffing in the news room and how shallow the experience level, it is easy to manipulate the media as Rhodes has so successfully done for President Obama.